PCG

Client Industry: Professional Services – Architecture

PCG is an independent corporate real estate with more than 25 years of experience in the delivery of commercial and industrial property and workplace outcomes. They have been engaged by some of Australia’s largest employers over the years and have developed projects on a national and international scale.

Architecture might sound like the sort of industry that would rely solely on traditional marketing to get new business; referrals and networking. However, PCG is proof that the amount of knowledge the CEO’s and Architects from those companies do have is extremely valuable and can and should be used for lead generation purposes.

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LiveHire

Client Industry: Technology – SAAS

LiveHire is a talent technology company that builds simple, powerful products to best match people and employers throughout their careers and the whole of organisation. Launched in 2012, the Melbourne-based HR tech startup began as a marketplace connecting employers and talent on-demand in the mining and resource sector.

Introducing a new and disruptive product in the market is a massive challenge, particularly in a small market like Australia.

LiveHire needed assistance to implement a video marketing strategy that would help them with the challenges of both delivering the main concept of a unique product, engage potential end-users and assist their business development team on the mission of gathering more valuable partnerships for the organisation.

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