Why Inbound Marketing?
Inbound Marketing is the strategy of the digital age and combines the power of content marketing with cutting-edge technology to drive a successful sales and marketing strategy.
You might have started on your content marketing path, but might not necessarily be using the Inbound Marketing tools, best practices and techniques that will allow your content to actually drive leads and see tangible ROI from your digital efforts and investment.
Inbound Marketing allows you to be more effective, have more intelligence about what is happening with your digital and content marketing.
What is the difference between Inbound Marketing & Content Marketing?
Content Marketing sits under the umbrella of inbound and is the key component of a successful Inbound Marketing strategy. Quality content, and that goes from your website design and how it represents the quality of your work to the articles your company publishes, content is the drive force of your inbound strategy.
In the sea of information that is the web, Content Marketing allows you to be unique. The quality of your content strategy will differentiate you from your competition. The consumer of the 21st century demands credibility, and your content will show them the authenticity of your company – and by comparison, what your competition can’t do.
The time of intrusive attention-seeking tactics is over. Winning trust is the only way to get ahead. You must be the brand people are drawn to. Content helps you do just that.
Marketing Strategy that customers love
Great content marketing helps your potential customers to understand more about their own needs and wants and how your company and services can address their pain points. They will see you as a trust advisor, coming to your for assistance. Content and Inbound Marketing allows you to stand out from the crowd -competition becomes irrelevant when you have a unique value proposition.
Our approach to Inbound & Content Marketing:
Our unique Inbound approach to Content Marketing leverages technology to align your content distribution strategy with your buyer persona’s journey. Nailing the message is just the first step we help you with – next we get it to the right people, at the right time.
INBOUND MARKETING STRATEGY
Holistic marketing and sales strategy components
- Inbound Journey Map
- Content & Inbound strategy
- Technology implementation and Hubspot setup
- Lead generation strategy, nurturing and qualification
CONTENT MARKETING STRATEGY
Content tailored to your sales funnel and sales strategy
- Content Mapping
- Editorial calendar
- SEO and Keyword research
- Content production
- Blogging, e-books, whitepapers, social media
INBOUND VIDEO MARKETING STRATEGY
Memorable storytelling that resonates with your buyer personas
- Video Map & Strategy
- Animation, eBook Teasers & Infographics
- Case Studies & Testimonial Videos